Yahoo! Sued Over PPC Ad Placement

[Shane]

Tweet

http://www.webpronews.com/topnews/to...Placement.html

"The suit claims Yahoo! partnered with well-known and investigated spyware companies like Intermix and Direct Revenue to serve up advertising at a premium cost to advertisers (spyware advertising is much cheaper than pay-per-click)."

loved the "spyware advertising is much cheaper.. as though it's just another legitimate channel

[Shane]

Yahoo got another a$$ whoopin on the 28th june too for click fraud ..

http://www.businessweek.com/ap/finan...s_down&chan=db