MSN Adcentre Keyword Question

[Frostie]

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First off, its interesting that if you visit;
http://adcentre.microsoft.co.uk/ you get an error - Adcentre must be spelt the american way for it to work

Anyway, I have a question about the different matching types for keywords. They are very similar to Googles in that;

• Broad match triggers your ad when the word or words in your keyword appear, in any order, in a customer's search query.
• Exact match triggers your ad only when the exact word or words in your keyword, in exactly the same order, appear in a customer's query.
• Phrase match triggers your ad to display if the word or words in your keyword appear in a customer's search query—even if other words are present in what they type.

However, I am unable to find how you distinguish them? Google is as follows;
Broad match
[Exact match]
"Phrase match"

Anyone any ideas?

[Shane]

if you go to the keyword view page (click on campaign, then adgroup you want and then click on "manage keyword" button .. look to the right side above the keywords and at the top of the keywords adn you can see a "match options" link click that and then from the drop down select "show match types"

then you have to select which match options you want for every keyword by tickbox

to add negatives in bulk use the drop down menu on the left where it says "add keywords" click it and select add multiple negatives etc

[Frostie]

Ta fella. Will you hurry up and come back from your holidays as I am struggling by myself