Hi
I have no mobile site however would think the below could start a few people giving you some answers.
I also dont profess this to be correct, so please dont just take my word for it
seo - I would block access to all but the main pages, ie, no product pages to be indexed. I would then have a blog type section to write about the latest offers, and put a lot of unique original content here.
Up To Date Offers - I would probably use a seperate table of brands/manufacturers and use this to set best converters, and write a script to display on the main pages. Then to keep this upto date all I need do is change a phone in this new table.. This means I can concentrate on generating traffic writing for my blog. Setting up backgrounds/css can make any selection of handsets todays special offer!
php can be used to write a mobile site, without a huge deal of knowledge, your problem will be competing with the millions of sites already about doing it well.. and then when you get traffic, converting it.
anyway, like I said, hopefully my uneducated reply will get people with the right knowledge giving you more answers.
Good luck.
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