Navneet,
They look unusually low. Our approval rates have been quite consistant over the last few months. Our average approval figures for June/July below, which are typical of a normal month.
95% Vodafone
69% Affordable mobiles
66% Mobiles.co.uk
65% Buy Mobile Phones
57% Phones4u
54% e2save
53% Dialaphone
Note that Vodafone are paying on an application basis, hence the very high approval rate. Mobiles.co.uk and e2save approve on despatch and everyone else is approving after the customer's 7/14 day return period.
Any idea why your decline rate is so high? First places to look are quality/source of traffic, merchant landing pages and product availability (e.g. are you targeting pre-order phones or phones with a naturally high decline rate). Happy to share a little bit more drilled-down data with you if you want to PM me.
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