Type into google left handed underwear and you will see that a huge news story has broken about HOM launching mens underwear that is suitable for left or right handers.
left handed underwear - Google Search

Whilst not totally accurate as they've been around for about 10 years who am I to complain about extra traffic because of a poorly researched story.
Anyway to get off my high horse of underwear because of the publicity this has gained now would be a good time to promote the HOM H01 underwear with the horizontal opening (as shown in all the news stories) not only in on page promotion but also in PPC as I only see a few NON relevant results for that search term.

We've created a section on Buy Designer mens underwear online | HOM | Sloggi for Men | Jockey | left handed underwear which gathers all the HOM H01 underwear into one area for ease of promotion as well as including the true left hander brief from Clever Moda

To deeplink directly to the left handed underwear section just replace the XXX with your paid on results ID

Code:
http://www.paidonresults.net/c/XXXX/1/221/0/style/left-handed-underwear/