Mobile skills increasingly important in marketing jobs'

[Mellijelli]

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Reading and article on Ashdown News apparently its a plus for you if you are in Marketing jobs and able to manage mobile based campaigns.

This study has been done by the Internet Advertising Bureau (IAB) and they say that just 29 per cent of professionals do not have any experience in this area, compared with 57 per cent a year ago.

Furthermore, 73 per cent of respondents believe mobile marketing spend will grow by more than that of any other medium over the next five years.

It is actually quite amazing how much a person can do on your mobile these days, you can access just about anything from Messengers to Facebook, making everything that much more convenient.

[Chantel-D]

:tup I think mobile is definitely the way forward. Not on its own though but combined with traditional campaigns. If you as a brand run campaigns on every medium, there is no way you can miss out. Mobile campaigns won't capture the attention of baby boomers, but it will catch the new generation.
At my previous company I worked a lot with mobile and there are a lot of fun things you can do. Although you can't play with visuals as much you can use it for powerful call to action campaigns which is fantastic.
Creativity is key! So marketers will need to get their heads around the medium, but I don't think it is too difficult to adapt.