Hello,

We are pleased to announce that the PhotoBox affiliate campaign is now officially exclusive with Affiliate Window! PhotoBox turns the grand old age of 10 next month, and although we are the number one online photo service in the UK, there are still lots of people who haven’t heard of us! And that’s where you guys can help, what better way to spread the word of PhotoBox than through our affiliates?!

To help you be part of our mission, we are launching the following changes to the campaign today:

• New commission structure – earn more!
• An array of fresh banner creatives
• 4 new landing pages – improve conversion
• Customer incentives – a month of BOGOF’s and more!
• Affiliate competition – win a champagne hot air balloon ride!
• Top products to promote and new product launches
• Regularly refreshed data feed and 90 day cookie

New commission structure – now live

The new structure has done away with the tiers as we felt that this didn’t incentivise the wider affiliates and instead we have introduced groups for new and repeats sales based on total basket value. In essence, the larger the basket at checkout, the more commission affiliates can earn. For the first launch month we have increased commission across all the new groups, with up to £7 for each new customer sale and 20% for repeat sales (until Fri 30th May).

New Customer Sales
£0.01 - £2.99 = £0.50 commission (£1 for launch)
£3 - £14.99 = £3 commission (£4 for launch)
£15- £29.99 = £5 commission (£6 for launch)
£30+ = £6 commission (£7 for launch)

Repeat customer sales
£0.01-£9.99 = 10% commission (12% for launch)
£10 - £24.99 = 15% commission (17% for launch)
£25 = £39.99 = 17% commission (20% for launch)
£40+ = 20% commission

All commission include P+P but exclude VAT.

We have always distinguished between new customer sales and repeat customer sales, because the acquisition and loyalty of these customers needs to be approached in a different way. To clarify, a new customer is someone that registers with PhotoBox and then goes onto make their first purchase, every transaction they make subsequently will be a repeat sale.

26 new banners
There are now 26 new banners ready for you to use in the account, please ensure you update any existing creative’s on your sites with these:






4 new landing pages to choose from
As we all know, user journey has a big impact on conversion rates. We have created these landing pages to help you target new customers and ensure they know what and how to buy at PhotoBox:

  1. PHP Code:
    http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/greatoffers 
  2. PHP Code:
    http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/personalisedgifts 
  3. PHP Code:
    http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/createaphotobook 
  4. PHP Code:
    http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/createawall-decor 


Often making these pages co branded can also improve conversion, so get in touch directly if you wish to go down this route.

Offers and promotions
Every new customer that joins PhotoBox automatically gets 40 free prints. As well as this great registration offer, we have month long affiliate offers and weekly site wide offers available for you to promote:

Month long offer
• Save 20% when you spend £15 and over on your first order
• Code: SAVEME20
• Dates: 28th April – 31st May
PHP Code:
 http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/greatoffers 
A month of BOGOF’S - We have gone ‘buy one get one free’ crazy at PhotoBox for the month of May!

BOGOF on posters and collages
• Fri 30th April – Midnight Thurs 6th May
• Code: MAY241POSTERS


Make sure you deeplink to our special offers page or homepage where the latest offers will always be featured:

Special offers page:
PHP Code:
http://www.awin1.com/cread.php?awinmid=1137&awinaffid=97930&clickref=&p=http://www.photobox.co.uk/content/latest-promotions?cid=navbar001 
Home page:
PHP Code:
http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/ 


Affiliate prize draw!!



You can win a champagne hot air balloon ride for two. The perfect way to spend a summers evening, and we’ll through in a free photo book so you can get snap happy from the sky and relive the memories over and over again.

All you need to do is make a new customer sale by the 31st Mat 2010 and we will do a random prize draw to select the lucky winner!

Hot products to promote in May

As well as award-winning photo prints our innovative products include fantastic photo books, mugs, calendars, canvases and cards. Make sure you are promoting the right products to make the most of the new commission structure, the bigger the basket, the more commission you earn!

Photo Books the modern day photo album! Prices from £5.99 to £40 +

PHP Code:
http://www.awin1.com/cread.php?awinmid=1137&awinaffid=97930&clickref=&p=http://www.photobox.co.uk/shop/photo-books 
Wall art; show your walls some loving! Prices from £8.25 - £170.39

PHP Code:
http://www.awin1.com/cread.php?awinmid=1137&awinaffid=97930&clickref=&p=http://www.photobox.co.uk/shop/wall-decor 
Home Gifts Make your house a home! Prices from £7.20 - £40+
PHP Code:
http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/shop/home-gifts 
New product: Mix it up wall art!

Turning your favourite photos into a work of art is surprisingly easy & affordable. Just step into our studio and Mix It Up!

• Add a contemporary look to a modern room
• Bold eye-catching colours
• More layout choices coming soon!
• Oil art, pop art and splash art from £21.22


PHP Code:
http://www.awin1.com/cread.php?awinmid=1137&awinaffid=!!!id!!!&clickref=&p=http://www.photobox.co.uk/shop/wall-decor/photo-art-enhancement 
Next month PhotoBox turns the grand old age of 10 and we’ll be celebrating in style in the form of a superb summer party. It’s a chance to get everyone together who’s had a hand in making this success story a reality and making PhotoBox a household name. What better way to say thank you to everyone for all their passionate hard work and kick off the next 10 years!. There will of course be invitations for affiliates, so watch this space for details....!

Keep in touch and let me know if you need anything!

Rachel



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