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F&F at Tesco - new television campaign!
The new F&F S/S advertising campaign launches on Wednesday with the re-brand 'Fashion for Living'. The concept is fashion for women of all ages, styles and walks of life, from the school run to a picnic with the family, F&F has something that will fit perfectly into her life whatever the occasion.
The TV ad runs for 3 weeks from Wed April 20th and press adverts will appear in weekly magazines and Sunday press supplements from Tues April 19th. We feature key fashion styles inspired by the catwalks, from this seasons floral prints to 'must have' items like the printed jumpsuit, tea dresses & maxi dresses.
Online F&F Fashion For Living launches on the tesco.com/clothing homepage, linking to a landing page dedicated to the campaign with Behind the Scenes film footage, from here you can shop the styles as seen on TV. On ITV1 the campaign kicks off with a network spot on Emmerdale. On Saturday evening we feature on Britain’s Got Talent. Over on Channel 4 the campaign kicks off with a launch spot in The Simpsons. Further to this highlights include a brand new episode of Desperate Housewives, The Million Pound Drop Live, Three In A Bed, Come Dine With Me and the new the Ricky Gervais Show.
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