Website enhancements for AMEX travel insurance!
American Express Travel Insurance have made several developments to their website to improve the customer journey and increase conversion such as:
• launched on-line medical screening functionality
• improved focus across the site showing ability to provide on-line medical screening
• improved input field parameters which will reduce user error
• optimised copy on key pages to provide the customer with relevant information
• improved hover over copy to provide the customer with additional information
• executed multi-varied testing for new template designs
To see for yourself visit the website American Express UK - Personal - Insurance
All of these changes mean a better service for customers. If you have any questions or queries regarding this please do not hesitate to get in touch!
We look forward to hearing from you
Many thanks
The American Express Travel Insurance Affiliate Team
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