Summer fashions on the high street and beach holidays on the mind mean loosening the purse strings and tightening the belts as we plan to stun in the sun.

It's the time of year to start trimming the waistline to fit into shorts and swimwear and to make sure we're not adding 'hidden' calories we often overlook in wine and beer.

Beers are high in carbohydrates and can pile on the pounds. Even wine can be deceptively fattening.

Those counting calories will be glad to know that alcohol-free wines and beer have about a third of the calories of their alcoholic equivalent. Many alcohol-free drinks have fewer calories than fruit juice.

Alcohol is also an appetite stimulant that will increase cravings for food, so even drinking low-calorie alcoholic wines and beers may make dieting more difficult.

Our alcohol-free wines and beers allow people on calorie-controlled diets to enjoy a drink that complements their meal and still turn down the desert.

A cool beer or chilled spritzer may be tempting after a session at the gym or the sports pitch but alcohol consumption can reduce the body's recovery rate after vigorous exercise.

Even moderate alcohol consumption can hamper performance in competitive sports and people undertaking a fitness regime in preparation for a sporting event often choose to abstain.

The Alcohol-Free Shop is the UK's leading supplier of alcohol-free products, with a range that encompasses wine, beer, chocolates, health and beauty products and gifts.

With our range of non-alcoholic, alcohol-free and de-alcoholised drinks, dieters and fitness enthusiasts can celebrate their success without undoing all the hard work.

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