Gocompare.com launches new home insurance advert with Gio Compario!

**OMG Network** · 17-09-10

Gocompare.com will be launching their new TV advert featuring the larger than life opera singing character, Gio Compario. A first for Gocompare.com, the latest advert targets home insurance.

The new advert, an affectionate tribute to the archaeological blockbuster ‘The Mummy’ will launch on Saturday September 18th, across all commercial channels. It’s part of a series parodying famous films or screen genres.

The Gio campaign has helped drive a 40 % increase in quote volumes for Gocompare.com since its launch in August 2009, helping to generate in excess of two million insurance quotes each month. The campaign has also boosted brand awareness by more than 450%.*

Gocompare.com’s home insurance service allows people to compare products and prices from 76 different insurers. On average, customers can save over £145**. Research shows that 78% of consumers haven’t switched their home insurance provider in the last 12 months and 16% have never switched.***

The last advert to launch on 2nd July saw an instant uplift in quote volumes. With huge potential for homeowners to save by switching, this is a great opportunity to promote Gocompare.com!

Commission for home insurance is as follows:

Quotes per month: Commission per quote:
0-999 £2.00
1000-1999 £2.25
2000-2999 £2.50
3000-3999 £2.75
4000 + £3.00

If you’re not promoting home insurance, or any other Gocompare.com product, login to your account today.

Keep an eye out for the new advert on Saturday!

Ciao!

The Gocompare.com Affiliate Team

*Based on data provided by Conquest’s brand health monitor (May 2010).
**83.3% of customers who provided their home insurance renewal price made a saving; their average saving was £145.79 with Gocompare.com (October – December 2009).
***Research commissioned by Gocompare.com. Carried out with 3000 UK adults in August 2010 by OnePoll Research.

Gocompare.com Limited is authorised and regulated by the Financial Services Authority (FSA) for insurance mediation activity under firm reference number 465053. You may check this on the FSA's register by visiting the FSA website, or by contacting the FSA on 0845 606 1234. Gocompare.com Limited is registered in England and Wales (Company No. 5799376). Registered office: Unit 6, Imperial Courtyard, Newport, Gwent, NP10 8UL, United Kingdom Copyright © 2006-2010 Gocompare.com Ltd. All Rights Reserved.