We are pleased to announce some exciting news from Eurostar!

In the coming weeks you will notice some changes to the existing Eurostar branding as they commence the roll out of their new visual identity.

Over the past 16 years Eurostar have established themselves as a brand that provides excellent service to all of their customers. With a changing market Eurostar have redeveloped their existing visual identity to reflect their core focus for the years to follow.

The primary objectives of these exciting changes are as follows:

• To externally reinforce their current brand position as the train company synonymous with travel across the channel, but also into several European destinations

• Creating a clear and distinctive competitive differentiator

• To build the foundation for strong emotional engagement with the Eurostar brand

• Ensuring that the brand and reputation associated with it has longevity

These changes will be sure to capture the innovative and pioneering spirit of the Eurostar brand and will no doubt strengthen and refresh their presence within the changing and competitive market.

The launch of their new visual identity is due across the whole Eurostar experience and is planned for the 5th April 2011.
OMG will keep you updated with information on the launch. We look forward to hearing any feedback from you on this.

If you have any questions please don’t hesitate to contact your Account Manager.