From now until Thursday 31 March, the NSPCC will be running thirty second ChildLine and NSPCC Helpline television ads to promote the two services to a broad audience across the UK. The campaigns will feature a re-run of ChildLine’s popular "how u feelin'" ad and a revised edit of the NSPCC Helpline’s "Caravan" ad.

The ads are being shown during targeted prime-time slots, to guarantee maximum exposure. For example, the NSPCC Helpline ad will be shown during screenings of Coronation Street and Emmerdale, and the ChildLine ad will run during programmes popular with children, such as Hollyoaks and Harry Hill. A campaign of radio ads in some UK regions will further promote the NSPCC Helpline.

These ads will be highly visible. On average we expect to reach around 65% of adults and 45% of children in the UK during this time.

If you are not already promoting NPSCC now is a great time to start in line with the increased promotion. You can earn £18 for every successfully referred monthly direct debit sign up, or 10% of every one off donation.

Creative and editorial is already available within your OMG login, should you have any questions or opportunities for increased promotion please do not hesitate to contact us.