Continuous Insurance Enforcement law will increase car and bike insurance traffic volumes

Dear Affiliate,

As of 20th June 2011, Continuous Insurance Enforcement (CIE) will become law in the UK, making it illegal to own a vehicle without it being insured (unless it’s registered as off the road with the DVLA).

The law seeks to address the rise in the number of uninsured vehicles on the road. According to the ABI, it’s believed that uninsured drivers add around £30 to the average insurance policy.

The most obvious to be affected are those with convertible cars and motorbikes, who may use them only during the warmer months and insure them only when in use. It also means that insurance is needed from the renewal date, regardless of whether the car or bike will be used or not.

The upshot of this change will be a potential increase in the volume of insurance traffic and demand for cover all year around, regardless of vehicle use.

You could benefit from this by promoting Gocompare.com on your website(s). As a leading comparison site with one of the largest insurance panels around, you’ll be well placed to earn greater commission, considering 99% of customers could save on their car insurance and 10% could save as much as £722 through Gocompare.com* and up to £200 on bike insurance**.

If your website(s) doesn’t feature Gocompare.com, login to your account today and sign up. A wide variety of creative and editorial is available, as well as an i-frame (by application) for your use.

The Gocompare.com Affiliate Team.

*Based on Online independent research by Consumer Intelligence during 1st May 2011 to 31st May 2011.
**10% of customers who provided their bike insurance renewal price saved up to £200 with Gocompare.com (1st January - 31st March 2011)

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