Gio Compario, the infamous opera singer in the Gocompare.com adverts, really rocks out in the latest of the new series of TV adverts.

In the new advert, which airs for the first time on the 26th of September, Gio goes back to the Stone Age to help an attractive young cave woman who has just invented the wheel to choose the right car insurance. Older viewers are bound to be reminded of the classic Raquel Welch movie ‘One Million Years BC’ although the special effects in that 1966 British-made film just can’t compare to the CGI used in this advert.

As befitting a ‘Stone Age’ setting, the soundtrack to this ad is pure rock, with Welsh tenor Wynne Evans once again providing an amazing vocal performance as Gio Compario complete with animal skin bikini-clad girls as backing singers.

The ads featuring Gio, now in their third season, were first introduced in August 2009 and have had a remarkable effect on Gocompare.com’s brand awareness and quote volumes. Due to the success of the campaign, Gocompare.com consistently provides over two million insurance quotes a month.

Previous advert launches have created an immediate uplift in quote volumes, and this latest instalment is expected to deliver similar success.

Gocompare.com also has its amazing Prize Draw running where each month 10 lucky winners win their car insurance for just £10. With a new advert, and a great promotion there’s never been a better time to promote Gocompare.com!

If you’re not promoting Gocompare.com, login to your account today.

Keep an eye out for the new advert on the 26th!

Ciao!

The Gocompare.com Affiliate Team