There are plenty of good reasons to be part of the Admiral affiliate network:

  • An affiliate commission for Admiral standard and MultiCar of £35 per sale;
  • A very healthy average EPC for Admiral MultiCar for Q4 2011 of £1.89;
  • A range of advertising plans to continue to raise awareness of Admiral during 2012.
  • A strong product offering - Admiral's comprehensive car insurance policy includes lots of great benefits as standard such as:

  • a courtesy car while yours is being repaired at an Admiral approved garage
  • windscreen cover (excesses apply)
  • £100,000 legal expenses cover and
  • Up to £5,000 personal injury cover.

Admiral MultiCar:

Admiral’s MultiCar policy has been specially designed for homes with 2 or more cars. Unlike other multi car providers who may just offer a second car discount, Admiral’s MultiCar combines all the cars under a single policy to better reflect your circumstances. The more cars on the policy the bigger the discount. Customers can start an Admiral MultiCar policy with one car. Other cars can join the policy when their renewal is due.

2012 Advertising Update:

  • We currently have a set of TV adverts in circulation; the most recent advert entitled ‘Benefits’ launched in January 2012: http://tinyurl.com/6o4kshy. The advert is available to watch on Admiral’s YouTube Channel, which contains our TV advertising and also some of our PR work.
  • In Q4 2011 we completed a redesign of the Admiral.com website; the whole structure has been changed from the bottom up and is now in line with our TV, Offline, Affiliate and Online advertising, it is also now even more focused on the MultiCar product.
  • From January to March 2012 we are sponsoring the Traffic and Travel on Talksport and later this year Admiral’s sponsorship of Motoring on Discovery’s range of Channels will launch.
  • In 2012 we are continuing our charity partnership with The Samaritans.
  • We are also continuing Admiral MultiCar’s association with the SEAT Young Drivers scheme which gives 11 to 16 year olds a chance to develop their driving skills long before they venture onto public roads.