OMG has just launched a new programme for RAC Direct Insurance. As you may have seen, this new insurance product is being heavily advertised on TV at present, and has launched with an introductory CPA which is one of the best in the market.

To give you an idea of the level of support the RAC are giving it, there will be:
  • A heavy weight peak Direct Response TV campaign running throughout Jan, Feb and March.
  • An online awareness campaign on AOL, MSN, Autotrader and Parkers supporting the DRTV from the 1st January
  • Large space colour advertising in the National Press, and integrated below the line activity such as Direct Mail, magazine inserts and door drops
  • Best of all, there's a great introductory commission rate of £65 per sale until the end of February 2006 (£35 per sale from March 1st).
Product features include:
  • 15% online discount
  • Up to 70% no-claim discount

The programme promises to convert well, so EPC should be extremely competitive.

Log in to your OMG account now to sign up for the programme, or call your OMG account manager.

Oli