Hello,

In a response to requests for sales trend data, we are pleased to provide you with the first set of results from RAC Car Insurance.

Conversion Rate Increase (Quote to Sale)
June 06 / June 07 + 32%
July 06 / July 07 + 8%
August 06 / August 07 + 52%

During 2007 RAC Car Insurance have made numerous improvements to their website and this is clearly reflected in the CR (QtoS) results above.

We hope that this is of interest to you, and if there is anything further you require please feel free to get in touch.

Kind regards,

Kim