Swiftcover 2007 Plans: increased commissions and customer incentives

[OMG Network]

Dear Affiliate,

Swiftcover 2007 Plans: increased commissions and customer incentives

Swiftcover, the UK’s first 100% online only car insurance company, has re-launched its car insurance programme this month. They have introduced a higher commission, plan on offering regular promotions and bonuses and will be validating pending sales more frequently. Please see below for more details of Swiftcover’s new and improved programme.

Two brand new promotions:

1) Increased commission:
Swiftcover have increased their CPA to £30 per policy starting from January 1st, 2007.

2) £50 cash back promotion:
Swiftcover will be offering £50 cash back to each customer that takes out a policy in the month of January! They also have a sizeable TV, outdoor, radio and online campaign starting in January and this, together with the customer cash back offer, should dramatically increase the conversion rate for the duration of the campaign and boost conversions from February onwards due to increased brand awareness amongst the target audience.

Why Promote Swiftcover?

• A quote on the Swiftcover website takes less than 1 minute. Faster quotes mean more conversions.

• Swiftcover is Britain’s first 100% online insurance company. This means that no sales will be lost to call centres resulting in more commission to you, 24 hours a day!

• 67% of people will save up to £346 with Swiftcover. Their policy prices are frequently lower as they don’t have call centre costs.

• In addition to these savings, in January Swiftcover will be giving £50 cash back to customers which is expected to dramatically increase the conversion rate.

• Swiftcover have an active TV and outdoor advertising campaign so their brand name will be better recognised and trusted. This will help convert browsers into buyers.


Other information:

• Target market:

With Swiftcover, 67% of people can save up to £346. This is applicable to both men and women.

The best deals tend to be had by 25+ years and of the current database profile we know that more men aged 25-44 living in London and the commuter belt have taken out a policy.


Please don’t hesitate to contact us if you would like any more information or assistance with the Swiftcover programme.