OMG Wins All RBS Insurance Brands Exclusively!

OMG Network · 01-11-07

Dear Affiliate,

OMG Network is delighted to announce that as of December 2007 the RBS insurance programmes - Direct Line, Churchill, Green Flag, Privilege, NatWest Car & Home Insurance and Devitt Motorbike Insurance - will be running exclusively through us.

David Catterall, RBS Insurance commented: "As a result of the RBS Affiliate Network review we are very pleased to be working with OMG exclusively on the RBS insurance brands from December onwards. They have shown exceptional account management and service that has added significant value to our programmes. We look forward to continued growth as a result of this, for both us and our affiliates."

We are very proud to confirm that the following programmes will only be available through us, as of December 2007;

Already live with OMG:

Direct Line Car Insurance, £60 per sale
Direct Line Home Insurance, £85 per sale
Direct Line Home Rescue Cover, £25 per sale
Direct Line Pet Insurance, £30 per sale
Direct Line Travel Insurance, £18 per sale
Direct Line Life Insurance, £85 per sale
Direct Line Life Insurance with Critical Illness, £85 per sale
Churchill Car Insurance, £60 per sale
Churchill Van Insurance, £60 per sale
Churchill Home Insurance, £60 per sale
Green Flag Breakdown Cover, £20 per sale
Privilege Car Insurance, £60 per sale
Privilege Home Insurance, £70 per sale

Live as of December 2007:

Churchill Pet Insurance, £25 per sale
Churchill Travel Insurance, £18 per sale
Devitt Motorbike Insurance, £20 per sale
NatWest Car Insurance, £70 per sale
NatWest Home Insurance £70 0 - 5 sales, £80 6 -20 sales, £90 21+ sales

The programme details will not change - we will be offering the full portfolio of products, with the same commissions, reporting and Ts and Cs.

We are keen to begin migrating links and creative as soon as possible, and our publisher team will be contacting you directly to ensure that your transition from Tradedoubler is a smooth one.

As you can see, most of these programmes are live on the OMG Network now, so if you do not already promote these brands through us, log in and sign up to the programmes below.

We and RBS value the success that you have made their programmes to date, and look forward to continuing to grow this success, working closely with you and the RBS teams.

Kindest Regards,

Bianca

Jeffco · 03-11-07

congrats omg, that quit a coup.

flanok · 01-02-08

What about Churchill Breakdown Cover.

Azam.net · 01-02-08

As Jeffco says that is quite a coup. Well done OMG

Level of service has been top notch from Stephen, Aaron and the rest of the team.

a4uforummember · 10-02-08

Unfortunately, with the move to OMG, these brands are not worth promoting. The third party atlas tracking has sucked the living daylights out of the affiliate conversion on these products.

Sales are being attributed somewhere, my guess is that rbs are completeing the process over the phone thus taking the commission away from the affiliate. I dont think they took phone completed sales away from affiliates before, maybe atlas is better at identifying this.

As we know, some merchants deliberately complete orders over the phone to avoid aff commissions, I have been phoned up before from a companies customers service department just asking me if I wanted what I had just ordered, The moment I say yes! thats it... commission gone. I've had john Lewis tell me that my credit card has been declined and they cannot process my order unless I phone customer services, but majically, when I email them to tell them not to bother... I'm told its already been despatched.

I'm not saying that RBS are deliberately avoiding attributing commissions to the right place, but Atlas is finding a way to award it elsewhere.

I think OMG have been very suprised at the total destruction of the conversion rate for churchill in particular, but now, several months down the line, nothing is changing. Some affiliates have put a figure of 80% reduction in conversion - this cannot be right.

lauriebred · 10-02-08

Up until a couple of months ago I put 100% of my effort into OMG's product line but now all my plans point elsewhere. I'm really sorry to be saying that because they are great people to work with but I have to give priority to earning a living. I have been told that the reason for the switch to Atlas tracking was that RBS had been paying out commissions several times over for each sale in the past; this strikes me as rank incompetence on their part so I can hardly be expected to have confidence in the tracking system they have now imposed on OMG. I'm very seriously considering taking down all my Atlas-tracked products, there's no point in creating sales when I'm not confident that I'll be paid for them whilst there are local insurance agents who will pay well for the leads I'm producing and I would rather have part of the cake than none. I hope OMG sorts this out quickly, I will move away from them with the utmost reluctance but I can't carry on like this.