RBS Insurance - New Creative and Editorial

[OMG Network]

Dear affiliate,

We would like to advise you of the following changes to the RBS Insurance
programs:

- Direct Line Pet Insurance - new creative and editorial. The new consumer
offer is £20 off flea prevention for FREE. Available today (1st July).
- Direct Line Travel Insurance - new creative and editorial. The consumer offer is now 10% online discount. Available today (1st July).
- Churchill Home Insurance - new creative and editorial. Available in your account tomorrow (2nd July).

Please ensure that all your creative and editorial are up to date. For those affiliates who are not dynamically serving content, please ensure your sites remain compliant with the current offers.

Finally, we would like to remind you that Churchill Pet Insurance and
Churchill Travel Insurance programs closed on 30th June. Please ensure
all links and removed and switched to Direct Line Pet or Travel insurance, if you are not already promoting that brand. Cookie sales will be honoured for 30 days from program closure.

Many thanks
Donna Pyman

[a4uforummember]

does any one else suspect that omg hasnt worked out for churchill?

riding high on TD... shot down on Omg. conversion down, affiliates leaving in droves, complaints, complaints, pet, travel... Shut.

seeing esure move onto aff window is a huge power shift. AF has never been a great financial network.. but - could be, have esure moved on the strenght of the Awards result or just natural evolution. Either way, it seems the god of financial merchants is juggling too many balls whilst in danger of dropping the lot?!

[The_Imp]

It is natural that the temporary or permanent closure of affiliate programs is going to promote speculation about a merchant’s or network’s business performance.

As these decisions are confidential business matters, we are unable to disclose full reasons for changes. It could put our competitors at an advantage, for example.

RBS Insurance has confirmed that the Privilege home and Churchill pet and travel affiliate programs have closed due to a change in marketing strategy. Our business is a matrix of brands and we will therefore occasionally shift marketing focus for various reasons. When we do this, it usually affects all of our media and not just affiliates.

We have always been very pleased with the performance of OMG, as one of our key online agencies. We have continued to see healthy sales volumes at efficient cost levels from our affiliate activies, in a market that is one of the most competitive and expensive online. We have had to deal with certain problems this year, but as I have mentioned in previous forum posts these have been dealt once the root of the problem has been properly established. It is a shame that affiliates can’t see all the hard work that goes on behind the scenes at networks to improve performance for all sides and I will reiterate that we are happy for affiliates to contact us direct or via OMG with any issues or concerns they may have.

Charlotte

[gunneradt]

when it comes to pet, churchill is the only one I have not sold this year - everything else sells fine. I even gave churchill some extra exposure and still no-one bought it. Not surprised it closed at all.