Adwords New Affiliate TOS

[guyguy]

Not the official word but we seem to be getting close!

Quote from ewhisper on WMW

1. Implementation, January 12th.

2. One ad per affiliate and parent company sharing the same domain per search query. AdRank will continue to determine which site will be shown. (this will also stop different company departments from competiting with each other).

3. Affiliates will not have to identify their status as an affiliate. (You must manually change your ads to reflect the change, Google won't just remove the aff/affil from the ad).

4. Redirecting a landing page to another site, and framing a site will automatically cause an ad to be disapproved.



See http://www.webmasterworld.com/forum81/4212.htm

[morleymouse]

One ad per affiliate and parent company sharing the same domain per search query

I dont understand

[Barry]

I'm with Dan on this - I just can't understand fully what the changes will be. Have google themselves released any information - or are they just gona spring it on us with no warning. - or is this just another internet whisper.

[sticky]

does that mean only the merchant itself plus one affiliate can use the merchant domain in the ad, also does that allow other affiliates to have a different landing page or is that going as well!

[Carwars999]

This is the email I received today:

What is changing: With this new affiliate policy, we will only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches. For instance, if a user searches for books on Google.co.uk or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank. How this will affect you: If you are an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it. Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site. What you should do: We recommend that you continue to monitor your ads' performance and optimise your ads as needed to ensure that they are bringing you the best results. Please visit our Optimisation Tips page for more information. We look forward to continue providing you with the most effective advertising available.