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Old 08-11-05
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  Adwords Click reporting
I am playing with adwords again after a long break.
Looking at my reports the:
Search Total
Content Total (image)
Content Total (text)
listings at the top produce a number of clicks the sum of which is about 10x the sum of the clicks reported against the individual keywords.
It is not due to deleted keywords.
Can someone please explain what is going on?
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Old 08-11-05
km8 km8 is offline
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My guess would be you have content network switched on. Clicks from content network are not matched to individual keywords.
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Old 08-11-05
scifind's Avatar
thin[box]king
  
Join Date: Aug 2003
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scifind is an unknown quantity at this point
Aha
Quite possibly so.
Thanks for that.
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