>> So does that mean BMW should get special dispensation because they are quote .. BMW .. unquote
Yes.... to the extent that when / if they clean up, they'll get back in very quickly, more quickly than a small time site would. This is justified, IMO, as users would expect BMW to be there in the results. As long as they are complying with SE guidelines, it is reasonable for them to get slightly better treatment.
On the flip side, they got panned pretty quickly too, and their naughtyness splashed all over the web, including the BBC.... that too, is fair
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