You can bet these first batches of Ad space were sold to Google for pennies, just for the kudos of being part of all that inital interest. Like Murray says the exposure for the publications is pretty substantial. But is it anything really new? I've no understanding of the market but acting as a reseller of adspace and auctioning it off, surely isn't that original an idea. Isn't the advantage of Adwords their highly targeted nature plus the pay only for visitors model. I'm sure most of us at one time or another has seen an ad in a magzine with a company's URL and *meant* to look it up, but never got round to it. Backwards step for Google? Probably not. Just filling in all the advertising gaps. Yep. It can't be long before they start offering customisable TV ads aswell, although Spot Runner seem to have beaten them to that one. Print Ads though? Even when the publications include UK ones I'm not sure it's anything more than the Emperor's New Clothes syndrome that will be driving interest. After all everyone's budget is finite and to take some of it back into traditional media may leave some companies with a bit of this, a bit of that and little impact from their overall coverage.
Mike
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Now you can use Adwords to advertise in print publications...
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