PPC Management needed

[niftyneil]

Hi we are currently have a budget of £2000 per month for our PPC. The company currently running our PPC campaign have so far had disapointing result and we are looking to change. Can anyone recommend a reputable PPC company to manage our search marketing

[ian]

Do you run an aff scheme?

[niftyneil]

yes one with TD and one with Affiliate Futures

[bapages]

Why don't you leave the affiliates to do it for you?

[ian]

Have to agree with bapages. You'd do better to plough the £2000 back into the affiliate scheme with increased commissions or a bonus scheme every month.

[niftyneil]

what scheme would you recommend to encourage this and how would you promote it?

[ian]

which merchant?

[niftyneil]

my company is gear-zone.co.uk. We specialise in outdoor pursuits equipment

[bapages]

Originally Posted by niftyneil my company is gear-zone.co.uk. We specialise in outdoor pursuits equipment

Nice site, I would up your commission and/or tier it and spend your budget that way. Also increase brand awareness by advertising in other mediums.

[bapages]

I just noticed we got denied from your campaign. Sorry, look after those that look after us.

[ian]

Set individual sales targets for some of your top performers with a bonus if they hit them. For the masses you could have a "double your previous month sales" and enter the £100 bonus prize competition. You need something to get new people involved as well.

I'd avoid increased commission for the lower level perfomers as double commission on 1 or two sales isn't very much, but a chance of £200 is a good reason to increase exposure on thier websites.

Break things up and target different groups in your scheme.

[niftyneil]

bapages, I will ask my media manager why you were denied and get you instated.