Main Keyphrase Ranking (google)

[Geoffuk]

I'm pretty new to SEO and i'm having a bit trouble getting my head around how google works in regards to a few things.

I got my first site online a couple weeks ago, the spiders have been to visit and its on the main engines.

When I try searching for my main keyphrase in speachmarks ("keyphrase") my site is second in the listings. However when I take the speachmarks away, its nowhere to be found. My thinking is surely if it most relivant to the keyphrase, then this is true with or without the speachmarks. It obviously doesn't work like this though, I'm guessing other factors overide the keyphrase relivancy?

Geoff

[user1635]

Your site may contain the exact keyphrase e.g 'red, white and blue' exactly as it is, so when you type it in with speech marks your site comes up top because you're looking for the exact phrase. But when you type in 'red white and blue' without the speech marks google sees it as three keywords (red, white, blue), not a set phrase. So results are returned for the most relevant page containing all three keywords. I hope that makes sense.

So now it comes down to wide range of factors to rank all of the pages that contain all three keywords, including on page seo, site trust, inbound links and anchor text etc.

Hope that explains it

[Geoffuk]

Yep I get it thanks. I suppose thats pretty obvious really.

Thanks for the help!

Geoff