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04-03-04 #1
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Natural Instinct not just another merchant!
<p><strong>Natural Instinct not just another merchant!</strong>
<p>We already talked about how the Paid On Results Affiliate Network works for Prezzy Box, another merchant that our unique set-up works very well for is Natural Instinct.
<p>Natural Instinct offers the following key features that make their program stand out.
<p><strong>- 999 Day Cookie</strong>
<br><strong>- Customer Base</strong>
<br><strong>- Excellent Consumer Offers</strong>
<br><strong>- Regularly Updated Data Feeds</strong>
<p>Lets take a look at a couple of these features and what they mean to you the affiliate.
<p><strong>999 Day Cookie</strong>
<p>Like many sites most sales happen within 48 hours (2 Days) however it's not uncommon to see a sale outside of this period. Currently the record for the longest time from visit to sale on the Natural Instinct site is when someone visited on the 30 Aug 2003 - 21:56:51, had made the last purchase on 01 Feb 2004 - 22:16:12 due to the site involved the person visited to take up the free vibrator offer, has been getting the Natural Instinct newsletters and came back to the site to make a purchase for a valentines gift. Normally if the cookie had been a short one, then this would be a sale that you certainly would not have made, however in this case not only did the customer have a valid cookie after all this time (unusual in these days of cookie removing programs) but was also on the customer base for the affiliate with Natural Instinct due to the free gift promotion. The cookies are always counted before customer base is checked to make sure the last affiliate to send the customer gets credited with the sale (making it a fair and level playing field for new and old affiliates), in the case of this sale the affiliate with the cookie was also the affiliate the customer was registered for in the customer base so he would have got the sale regardless of what way was used to track the sale.
<p><strong>Customer Base</strong>
<p>Paid On Results has been instrumental in pushing and developing this feature, we are one of the few networks that has this is an integral part of the network and we glad to say we are turning more and more merchants on to the possibilities of customer building and high profile awareness that customer base brings with it. Customer base helps make an affiliate a "partner" in your business, and it's in the affiliates benefit to get customers to you and to remind them of your site periodically.
<p>What it means for affiliates, quite simply your are getting paid extra commission for sales from Natural Instinct that you would not get with any merchant or network that can not offer you customer base.
<p><strong>Percentage of Customer Base sales for the last 3 months.</strong>
<p>Feb 2004 - 4.59% of total sales.
<br>Jan 2004 - 4.56% of total sales.
<br>Dec 2003 - 4.82% of total sales.
<p>So on average you should be seeing an extra 4.66% of additional sales, that's extra money in your pocket that Natural Instinct when you use the program via Paid On Results that you earn, that you otherwise would not have.
<p><strong>Excellent Consumer Offers</strong>
<p>Natural Instinct is a quality adult gift site, what you see on this site is no worse then what you would see in a high street shop offering such goods or on Channel 4 of a Friday evening. It is a site for adults and not for children to view so when promoting the site we always recommend that you state it's for adults only if your site has a more general user base.
<p>With that firm in your mind, you should be aware that many adults in the UK are looking for a tasteful site to purchase items in an environment not dissimilar to shopping for lingerie in a high street store. Natural Instinct pulls this off beautifully.
<p>Regular competitions and promotional offers hold user interested and act as a great hook to get people on to the site, however the most successful for Affiliates and the merchant has been the Free Vibrator offer where the customer only pays a small postage charge to receive it. What's been great about this and something no other merchant who has not got the customer base feature can offer is that while you only get a small percentage of the postage cost as your commission on the "sale" of this free vibrator, because you have a long cookie and the added back up of customer base it means that when people return to purchase after they have got there free vibrator you get full commission on each of the follow up sales. Many people actually purchase many items at the same time as getting the free offer.
<p>Now the figures above in the customer base section of this report only reflect the sales of people who return to buy that do not have an affiliate cookie but are registered the customer base as being a user sent by the affiliate. We can confirm that the number of people that purchase shortly afterwards who have a cookie is much greater, however over time these people with cookies start to lose them and so any sales once the cookie is removed start to get credited to affiliates via the customer base feature.
<p><strong>Paid On Results - Working with Merchants and Affiliates for a fair deal!</strong>
<p>The adult gifts industry is fully of merchants, loads to pick from however what stands out for us at Paid On Results is the level of commitment Jon at Natural Instinct shows his affiliates. And I am sure the affiliates of his program via Paid On Results will agree the program has been a great success for them. As stated before elements such as customer base don't always work for all merchants but here is an example such as this where it's simply not fair to have them in place. It's refreshing to work with a merchant that puts the interests of his affiliates first before trying to make a quick buck but I am sure he will agree that by ensuring a fair deal for affiliates via Paid On Results it has had the effect of making his program successful and so profitable.Last edited by paidonresults; 04-03-04 at 04:27 PM.
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04-03-04 #2
aka Antony
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I have to agree, I dont send it much traffic unfortunately but I get a top quality return on what I do send.
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04-03-04 #3
This is the one
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Same here. Don't send loads but what I do send works well

Cheers
Wardy
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08-03-04 #4
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Thanks Clarke,
Just to add to this that the free vibrator offer has worked incredibly well, mainly i think because a lot of people have never used sex toys and it's an easy introduction. Once they've tried the free vibrator they come back for a rabbit or something similar.
Lots of new annoncements coming this week too so keep your eye out
Natural Instinct 15% for life of customer - <a href="http://www.paidonresults.com/merchants/naturalinstinct/">Paid On Results</a>
Snapdragon Jewellery 10% for life of customer - <a href="http://www.paidonresults.com/merchants/snapdragon/">Paid On Results</a>
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