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Thread: Merchant Performance Metrics - EPC?

  1. #1
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    Azam Marketing

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    I think the statistics provided for POR affiliates are better than most networks and the data, such as average basket size, is invaluable in determining who to promote.

    Is there any way of working out the network-wide EPC for a particular advertiser?

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    Azam Marketing

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  2. #2
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    Hi, yes that's something we will in time provide. However we wish to have meaningful Network wide EPC and have had very good feedback from our ideas on how this can be done. The last thing we need is for Merchants not to approve Affiliates for fear of EPC being low on a league table just because a few affiliates generate more clicks than sales and for Affiliates not to try a Merchant because 1 or 2 have such shocking conversion rates that the results are skewed but in fact the majority are doing well and the EPC is better than the table says... however we have ways to deal with that and once a few other projects are complete we will introduce EPC Network wide.



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