Have you earnt any recurring commissions from Customer Base programs?

[Azam.net]

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Was wondering if any affiliates had benefited from POR's Customer Base programs such as Gadgetstorm which pay commission on repeat sales, even outside the cookie period. Have many of your customers made follow-up purchases?

Cheers

[Fraser]

Prezzybox has worked for me - I haven't been able to get any relevant traffic lately but I still see some some sales coming in from the Customer Base system.

I remember Clarke posting this once

http://www.a4uforum.co.uk/showthread.php?t=34271

which was showing that some months over 20% of Prezzy Box sales were from the Customer Base

[graeme]

Last month 10% of sales from Prezzy Box last month went to Affiliates because of Customer Base. These are sales you would never of got if it wasn't for the Customer Base feature and that Prezzy Box wanted to reward Affiliates for those sales.



Graph shows the % of sales made via the Customer Base for Prezzy Box, peaking towards the end of last year, no doubt for the Christmas rush.



Graph of Natural Instinct.

Astrobingo is a program fully based around the Customer Base, as this offers on going commission on each and every deposit your players make. We have one Affiliate who earns £3 a week from 1 player since he referred them in August - every week this player returns to Astrobingo and plays £20, hasn't missed a week yet. The Affiliate has other players as well, so while £3 is small, if you had hundreds of players (and Affiliates have) doing that it would soon add up

It is really hard to convince Merchants to pay on going commission to Affiliates, many Merchants feel once the Affiliate has been rewarded for the first sale (and sales in the cookie period) the customer belongs to them. Affiliates could help this by giving Merchants who do offer on going commission a higher exposure, or even promoting that Merchant exclusively over other Merchants in the same market.

A lot of Affiliates are blinded by higher one time CPA and commission and forget to look to factor in any on going commission. In the case of Astrobingo, yes there are other bingo programs out there with a higher signup CPA, but they don't offer on-going commission. Now while you may send a players which don't deposit often and therefore you don't make as much with that player, there will be players which do play a lot and earn you commission greater than even the highest CPA offered.

Some Merchants offer a higher commission than they can afford or the commission offered is close to the point where they don't make any money from the first Affiliate sale. This causes a problem for them if they want to go down the route of on-going commission. However, with our Customer Base feature we can support different commission rates for normal sales and sales from Customer Base, so the Merchant in this case can offer a smaller on-going commission via Customer Base than there regular commission.

So to any Affiliate reading this - when talking to your favourite Merchants ask them for an on going commission and tell them what your do for them in terms of promotion and exposure should on going commission be offered. And then tell them one of the only networks who can offer this Customer Base on-going cookieless tracking, without any work by the Merchant otherwise than standard tracking code, is Paid On Results

Graeme

[Azam.net]

Thank you for the responses Fraser and Graeme. Your detailed reply, Graeme, is most informative.

Despite referring hundreds of customers to the likes of Gadgetstorm over the years, we don't have a single customer who seems to shop again. Maybe it's just a case of bad luck.

Pleased to see Prezzy Box affiliates having 10% of their commission via Customer Base.

Thanks again

[Fraser]

Nadeem - it's a shame it hasn't worked out for you with the programs you have been promoting as the concept is good. I had a chat with Clarke about the customer base programs on the podcast below and it seems to be making a difference for Astrobingo and Prezzbox (as Graeme posted) so I spoke to the guys at those companies too.