Redsave Newsletter!
We've got all the latest offers and new products at Redsave for you, as well as a great ppc tutorial - so make sure you take a look!
Great offers!
For terrific outdoor fun this summer what better than a trampoline?! Definitely a must for keeping the kids happy during the summer holidays, and great fun for the whole family too. And Redsave have got a terrific bargain with this great
88 inch garden trampoline at just £46.99! But don’t forget to check out the rest of the great trampolines at Redsave, because they're perfect for summer fun in the garden and they're all at really terrific prices too!
Trampolines
Cool off this summer with this easy to assemble 10 foot paddling pool. Just inflate the top ring and the pool rises as you fill it with water! What could be easier?! All the family will enjoy hours of outdoor fun with this great Quick Up Pool and it's a real bargain at only £76.99!
10 Foot Quick Up Paddling Pool With Pump Just make sure you check out the rest of the great pools at Redsave, because there's bound to be one that's just right for your garden and your family too!
Paddling Pools
Don’t miss out on this terrific offer from Redsave! A stylish 7 Inch Digital Photo Frame in black complete with free 1GB SD memory card worth £16.99! These terrific photo frames are perfect for storing all your favourite digital photos, and they look great too! So it’s not surprising they're one of Redsave’s best sellers! Plus for a limited time only you get this terrific frame with a free 1GB SD card all for just £39.99! But hurry up and grab one while stocks last as this is going to be very popular!
7 Inch Digital Photo Frame in Black
What’s New!
Whatever else you do, don’t forget to check out the new arrivals on Redsave.com.
New Arrivals! They’ve got some great new gadgets, including a terrific new range of RC helicopters.
Don't miss the fab
Micro Picoo Z MX 1 Extreme RC Helicopter for just £18.99! It’s 33% shorter and lighter than the Original Classic Picoo Z which was so hugely popular. But now the smallest RC chopper in the world just got smaller! The Picoo Z MX 1 Extreme is made of durable flexible foam and has an auto stability system, making it super stable and easy-to-fly in even the smallest of spaces. You can make it even more fun by flying up to 3 Silverlit Models to together! Great fun for little kids and big kids too! Age 8+
Check out the
Picoo Z Tandem Z 1 RC Helicopter. It’s great fun and easy to operate, and its twin rotors make it double the fun! The Picoo Z Tandem looks just like a real Chinook but at only £34.99 this one is affordable! This is a terrific indoor helicopter but just be warned you might have to fight off the kids to play with it! Suitable for age 8+
Best Sellers!
As always, Redsave’s terrific 7 inch Digital Photo Frames are top of the best seller lists! So snap up a bargain with this stylish silver photo frame, with free 1GB SD memory card worth £16.99! And all for just £39.99!
7 Inch Digital Photo Frame in Silver
Snap up a set of wireless headphones and say goodbye to annoying wires forever! These cushioned headphones use digital technology to deliver exceptional crystal clear sound! These elegant high quality Hi-Fi Wireless Headphones with in-built FM radio receiver are perfect for your telly, hifi, MP3, computer or game console! And best of all they’re only £19.99! So treat yourself to a set of these inexpensive headphones or give them to your partner or kids and enjoy the sound of silence! But hurry this is a very limited offer!
Wireless Headphones!
More than 3 million Stylophones were sold during the "Stylophone-Craze" of the Seventies and now you can find out why! Pick up a terrific
Stylophone for the bargain price of just £11.99 and you'll get terrific additional features like a headphone socket, new sounds and volume control!
If you haven't already seen these cute little colour changing critters, then you don't know what you're missing! Mood Beams just want to put on an interactive light show and entertain you! Put them near the TV or stereo and watch them put on a show just for you. Each Mood Beam has five magical light shows to cheer you up: Heartbeat, Strobe Light, Rainbow, Colour Dance and Colour Hold. And they’re not just cute, they're perfect as night lights too! There are 8 terrific Mood beams to choose from, and at just £7.99 you can collect them all - because the more Mood Beams you collect, the better their show!
Mood Beams!
Don't forget, if there's anything at all we can do to help, just let us know! But if you're interested in ppc and not sure how to go about it, then read on because we've got the perfect tutorial for you!
ppc tutorial
If you’ve ever thought about setting up a ppc advertising campaign, then this is the tutorial for you!
Advantages of ppc
Basically ppc advertising is a quick way to generate traffic through the search engines. Most large companies use ppc, but small sites can make good use of it too! It’s much quicker than organic
seo which can take weeks or months to bring results and it can be more reliable too. It’s quite possible to spend lots of time doing organic
seo, and still find yourself doing badly in the search engine rankings – as unfortunately, there are no guarantees with organic
seo. That contrasts with ppc where you can get what you pay for (depending on your budget of course!). If you’re setting up a new website, it can be a great idea to use ppc at the beginning to bring traffic to your site, whilst you’re waiting for your organic
seo to kick in!
It can also be a good idea to check out whether your competitors are using google adwords, as it might give you a few ideas on how to run your ppc campaign!
Disadvantages of ppc
Well the main disadvantage is that you have to pay! Unfortunately it’s also becoming a more costly form of advertising as more and more websites are signing up for it which obviously puts up prices per click. But that still doesn’t mean you can’t benefit from it!
Of course ppc doesn’t always work - it’s not always going to be possible for every website to buy clicks at a price that’s low enough for them to be profitable. And you could be running a google adwords campaign and suddenly find your ppc costs rising to a level that’s no longer profitable for you.
Google adwords
We thought we’d take a look at a google adwords campaign. Mainly because they’ve made it easy to get your campaign up and running in a fairly short space of time. Also because they’ve kept it simple so that you can keep full control of your ppc budget. And undeniably they’re the major player in the ppc market today!
Probably the major difference between google adwords and other ppc systems is that with google it’s not necessarily the top bid that gets the top position. They also take into account your click through rate (the frequency with which people have clicked on your ad in the past). So basically it’s the most relevant ads that rise to the top! And that means if you’ve made your ad highly relevant for a specific keyword, it could potentially rise above an ad that someone else has paid more for! And what better incentive to make sure your ads are always keyword relevant?!
Advantages of using google adwords
It’s quick and easy to set up - you can set up a campaign within a few hours and watch it drive traffic to your site! It allows you to target your audience geographically and also by time zone. You’ll see quick results too as opposed to organic
seo which can take weeks or even months before you see a result (and there’s nothing guaranteed with
seo!). Also, traffic can fluctuate and even disappear with organic search engine traffic, so google adwords can be a more consistent source of traffic. Although there’s arguably a need for both!
You can also turn your google adwords campaign on or off as required which gives you more flexibility and means you can run your ads when you want to.
Google adwords also has a terrific reporting system; you can use conversion tracking and google analytics to measure the effectiveness of your campaigns. Plus you’ll also find these tools useful for testing a campaign that you might want to follow up with organic
seo! In fact google adwords can provide you with an excellent source of information about the type, number and profitability of searches which you can then use for organic
seo purposes!
How much will it cost you
Basically you select your cost per click (or CPC) and only pay for the clicks you have received (at the price you have set). You can choose a maximum CPC from £0.01 to £100. When you set your daily budget, keep in mind that costs can mount up! But as there’s no minimum budget required, you can spend as much or as little as you want! If you’re concerned about costs rising, then you’ll be relieved to know you can set a daily budget for your google adwords campaign. Once that’s been reached your ads are switched off for the rest of the day to stop you incurring further costs. So it’s a great way to control your budget.
Setting up your google adwords account
You’ll find a step by step guide at
https://adwords.google.com/select/steps.html together with plenty of help at
https://adwords.google.com/support/. And we’d also recommend the google adwords blog at
http://adwords.blogspot.com/ which is full of useful info!
Things to Remember!
Don’t forget, if you only focus on ppc and ignore organic
seo, then you are going to miss a large part of the market, as many searchers prefer organic search to sponsored ads. So there’s a very good argument to use both!
Copy is king!
But most of all, don’t forget that copy is king! Your ppc ad won’t be successful unless it’s well written, and focused on what you are trying to achieve, and includes those all important keywords! Otherwise there’s no point bothering! And that’s also true with organic
seo!
So make sure you make your ad relevant and ensure you’ve picked your keywords carefully and that they’re specific to your site or product so that you get the most cost-effective results from your ad. And you can use the keyword tool to help you find keywords.
PPC terms you can bid on with Redsave
Don’t forget that you can bid on the Redsave.com url!
Catherine Dunn
Affiliate Manager
on behalf of
Redsave.com and in association with
AffiliateProgramAdvice.com
email:
catherine@AffiliateProgramAdvice.com
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