SEM/SEO teamwork

[CuriousGeorge]

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Hi All

I do in-house SEM and am about to start working closely with our SEO exec to make sure we both cover the most important keywords etc. So far I can only think of two points to work on (below). Does anyone have any more thoughts on what is worth looking at?

1. Check we've got the most important SEO kw's in the SEM keyword lists
2. Check website is optimised for most popular SEM kw's

It might be as simple as this but, then again I might be missing something huge!

Thanks
C.G.

[Brendon]

Well, 2 is a frickin' huge job...

[CuriousGeorge]

Yes, fortunately that's not my responsibility ;-) Actually our website has been thoroughly optimised already but we're looking to use SEM data to ensure we're not missing out on anything important...