Big discrepancy!
Possible explantions, in no particular order:
- Analytics is misreporting clicks from Ciao for some reason. E.g. the javascript code is missing on some of your landing pages.
- Ciao have a technical error that is causing misreporting of exit clicks.
- You are mis-reading your Analytics stats.
- Ciao are trying their luck.
- You are trying your luck.
What can you do?
- Dig out you logfiles (if available), and run them through a logfile analyser. This will give you a 'second opinion' on the clicks you have received.
- Ask Ciao if they can provide more information on the clicks they have sent you. E.g. times/dates of clicks, ip addresses, which products were clicked on, etc. The more data they can provide the easier you can verify their claim.
Good luck.
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