Affiliate PPC Tracking Scripts

[ontarget]

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Hi there,

Anyone use a good affiliate PPC tracking/reporting script that ties in Search engine costs and affiliate commisions to a Keyword level?? (for UK networks e.g. affiliate window etc)

Or do most people build their own?

Cheers

[ZacZheng]

Anyone use a good affiliate PPC tracking/reporting script that ties in Search engine costs and affiliate commisions to a Keyword level?? (for UK networks e.g. affiliate window etc)

You can do this in Excel. Download your PPC report and commissions report. Merge together on adgroup name or keyword. You can then see the conversion rate per adgroup. It took me a while to get the merging right, but it's doable.

You can do this in Excel 2007, or earlier versions using the excellent DigDB plugin.

[JAmieF]

At Income Access and the partners we work with, we have a Keyword tracking tool that passes the keyword. This keyword is then displayed in the reports so you can work out the ROI of a particular keyword.

You could then use that data from the IA reports and compare it against the search engine cost.

Please note that this tool is available for the merchant programs that have activated this feature in their affiliate program. Implementation of the script is really easy too!

PM me if you want me to run through a demo!