Adwords Products Results

[Shane]

Tweet

just noticed a plus sign under an adwords listing.. when clicked it displays product listings without refreshing the page .. nice I guess.. but on the one side it keeps traffic on Google.. on the other it allows content to be displayed on the page that might generate a click through.

[TomSmith]

Very interesting. Just had a scout about for any info and found this on Search Engine Land:

Google Continues AdWords Product PlusBox

Google have said: "As part of our ongoing commitment to innovation and helping users find the information they’re looking for online, we are testing a feature called the AdWords Product PlusBox, intended to help make information about specific products more easily accessible. For ads associated with products in Google Base, a plusbox can be expanded to display relevant products from that advertiser. The plusbox provides users with more information about an advertiser’s offering even before clicking on the ad, and offers advertisers a new way to engage potential customers. This feature is currently in a limited beta with a small number of advertisers."

It's certainly one to keep an eye one. Cheers for pointing out anyway.