Adwords Headline / Title?

**Stuart** · 06-05-09

Hi,

I was creating some new campaigns this morning and after researching competitors i found that Amazon had a number of ads with headlines/titles longer than 25 characters, my limit is 25 - how is the possible and how do I get the ability to add longer headlines?

Thanks in advance
Stuart

**stulee** · 16-05-09

Hi Stuart,

As far as I'm aware, unless Amazon have special privileges as part of a trial Google is running, you can't create headlines of more than 25 characters. BUT if you're using dynamic keyword insertion {KeyWord: } in the headline, description or display URL, Google does appear to sometimes let an extra character or more in, when it dynamically places the key word or phrase in the ad. I'm taking a wild leap in the dark and guessing this may be down to Google calculating the width of the characters in the headline or keyword, as 25 i's iiiiiiiiiiiiiiiiiiiiiiiii for example, take up less room than 25 w's wwwwwwwwwwwwwwwwwwwwwwwww.

Cheers,

Stuart

**Stuart** · 17-05-09

Thanks for the reply, I'll try find the advert and post it...

Might be exactly what you said, however I even tried (as a test) to copy the exact words and in my account it would not work, strange indeed

Br
Stuart
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