Advice please

[Doodle]

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Just running my first ever ad campaign :

My keywords are all with an average CPC of around 60p
so should get about 50 clicks to £30.

I worked this out, 50 clicks to my site and 20% CTR on my ads = 10 potential sales and then 10% conversion rate = 1 sale, the basket could be £8 at 10% commission = 80p return on £30 :td

Should i concentrate on setting up several information sites which i can get ranked in the top 30 results and link them to my product sites ?

Seems i am going to waste my money on Adwords otherwise.

Advice please

[kylah16]

I don't know that much about ppc but 60p a click is way to high for a product that is only going to earn you £8 commission.
Personally I'd concentrate on SEOing that site so you get some free traffic and using ppc on a less competitive niche.

[drubey]

Use keyword spy tools to find out which campaigns are making the most money for other affiliates. This cuts out the guess work and reduces the risk
Keyword Spy - Sign Up For a Free Trial

[Michael_Anthony]

Forget all the advice above - these "secret" keyword tools are all utter rubbish, as they are publicly available, hence a waste of time. If everyone has access, your competitive advantage equals zero.

Simply put, your maths is correct - you can't possibly make money through PPC with that offer. Ditch it and find something that pays better or has less PPC competition, ideally both, but that would be most unlikely.