Seo vs ppc

**jazdmarkets** · 19-08-09

Hi,

can anyone tell me how to more useful for websites ?
what is differences between us?

Thanks
Sushil Kumar

**heartinternet** · 19-08-09

You could probably write a library’s worth of content based on that question! It is important to understand that organic and PPC have no impact on each other when it comes to being ranked. Spending more on PPC has zero impact on your organic rank and vice versa.

A search engine results page (SERP) is made up of two distinct sections; organic results (SEO) and sponsored results (PPC).

Search engine optimisation is the process of increasing your website’s organic position in a search engine’s ranking. There are two methods to achieve this; ‘On site’ and ‘Off site’.

On-site deals with all the variables you can control as the site’s webmaster. These are primarily based around your use of keywords:
• Page title tags <title>
• Header tags <h1>, <h2> etc
• Keywords in body of text
• Anchor text <a href=”http://www.example.com”>Anchor text</a>
• Domain name

Off-site deals with the variables on other sites search engines use ranking your site. These include:
• Number of links to your site
• Relevancy of site linking to yours
• ‘Authority’ of sites linking to your site
• Anchor text used linking to your site

PPC is the favoured advertising model of most search engines (including Google, Yahoo and Microsoft). As the name suggests advertisers only pay when someone clicks on one of their adverts.

At its most basic level the model is essentially an auction based on keywords that trigger the adverts. Advertisers state how much they are willing to pay per click for an advert to be shown when someone types in a search phrase with that keyword. The more the advertiser is willing to pay the higher their advert is shown.

However, the bid amount is not the only factor when it comes to the adverts’ rank. To make sure the adverts being displayed are relevant to the search terms the search engines have introduced a series of quality checks that also determine an adverts’ position. Google calls theirs the ‘quality score’ (QS). The quality score is so important that advertisers with a high quality score can bid less and have their adverts shown higher than those with a low quality score. The factors used include:
• The adverts’ click through rate
• The landing page’s relevance to the original search
• The advertiser’s keyword performance history

PPC has an instant impact driving traffic and SEO can take many months to find any traction. If you can afford to use PPC, I always think it’s best to view them as complimenting each other rather than as competing.

Hope that helps

Matt

**garryhudson** · 19-08-09

has anyone else noticed that the ppc ads on the right are moving closer and closer in the centre, taking it from bing, and using the line from yahoo, i don't think we are two far away from a double block on the right hand side, bring google that little bit more revenue

**heartinternet** · 19-08-09

Frustratingly I can't find the link to the story where I read about this, but Google are moving it closer to the search results because when Microsoft did this, they saw a significant increase in clicks on the adverts. Google are copying this to see if they can do the same. They aren't prepping for a 2nd column.

There are so many opportunities for them to make money from other properties they own and I don't they will mess with the 10 ad only rule in the short to medium time on their cash cow.

**garryhudson** · 19-08-09

Guess google had to be seen doing something as with all the hoopla about better CR% on bing, something needed to change, but looking forward to next year to see what really will happen.

Still believe PPC is a great medium and google will dominate it.

In regards to the first question, I would run PPC get a few weeks data use the keywords that were a success and optimise the sites for these keywords, if you get the site up the ranking i would still run the ads but pay less for the click. It is all about CPA, if it is making you money, then do it.

If you new to PPC there is a thread on here that will give you some vouchers so you can have a play for £35 or so if none are valid, marketing week always have them.

**KirkhamsEbooks** · 20-08-09

This person seems pretty new. I'd stay away from ppc until I did a lot of research

Rick

**Spreadbettingportal** · 20-08-09

Originally Posted by jazdmarkets

Hi,

can anyone tell me how to more useful for websites ?
what is differences between us?

Thanks
Sushil Kumar

Both are important, both can help your website.
I have the feeling you have to go back and read some about each, about SEO and about PPC and make some real tests for both.

Anyhow, i wish you good luck

**Mr Pointy** · 31-08-09

Not sure it makes any difference, even if you've been reading about PPC for years!!!

I’m currently running a PPC (Pay Per Click) campaign on Yahoo (can’t afford Google!) for theatre ticket site as September is apparently peak booking time for theatre tickets in the UK!

I’ve set up targeted ad groups for these shows, containing well researched long tail keywords (which all have a decent KEI) and have carefully worded the ads, drawing on existing ads by well established companies in this sector. Most of the ads are displaying ticket prices, so the “clicker” knows what to expect & won’t click just to see what the price is.

Most of the ads are displaying in position 1 on Yahoo (these bids are around £1; on Google you are looking at around £3 for these keywords!!!) & the click through rates are currently between 3 & 8%, which I believe is not bad.

So, following all the rules & strategies I’ve read over the last couple of years for successful PPC advertising & marketing, how are the ads doing?

Well, I’ve had ONE SALE, from 36 clicks! Admittedly it was a decent sale & my commission will be £12 from it, but it has cost me £21 to get it!!!!

And on Google, I’d have paid triple that, without any guarantee of more sales. The companies that advertise theatre tickets on Google presumably make more money per sale than I do, but I still don’t see how they can make a profit when they’re paying such huge amounts for clicks!

It doesn’t seem possible to make a profit from affiliate marketing using PPC, unless you’re using such obscure terms that you pay only a few pence per click, but then I would've thought you really should be able to obtain natural search engine positions for them if they’re THAT obscure!

So, once again I’ll be grateful just to break even on PPC & would love to know if any other affiliate marketers makes a profit from Google Adwords/Yahoo Search Marketing?!

**findlite** · 02-09-09

They are both important to running a decent website with good conversions. PPC comes first so you sort out your conversion rates and find the keywords that are actually worth seo'ing for. Once your have that get your seo sorted using the knowledge gained from your PPC campaign.

Simple as that!

**bianca18** · 15-09-09

they are both beneficial to use as long as you know how to use them effectively.

**Dave@Profitistic** · 15-09-09

Originally Posted by Mr Pointy

Not sure it makes any difference, even if you've been reading about PPC for years!!!

I’m currently running a PPC (Pay Per Click) campaign on Yahoo (can’t afford Google!) for theatre ticket site as September is apparently peak booking time for theatre tickets in the UK!

Most of the ads are displaying in position 1 on Yahoo (these bids are around £1; on Google you are looking at around £3 for these keywords!!!) & the click through rates are currently between 3 & 8%, which I believe is not bad.

So, following all the rules & strategies I’ve read over the last couple of years for successful PPC advertising & marketing, how are the ads doing?

Well, I’ve had ONE SALE, from 36 clicks! Admittedly it was a decent sale & my commission will be £12 from it, but it has cost me £21 to get it!!!!

And on Google, I’d have paid triple that, without any guarantee of more sales. The companies that advertise theatre tickets on Google presumably make more money per sale than I do, but I still don’t see how they can make a profit when they’re paying such huge amounts for clicks!

It doesn’t seem possible to make a profit from affiliate marketing using PPC, unless you’re using such obscure terms that you pay only a few pence per click, but then I would've thought you really should be able to obtain natural search engine positions for them if they’re THAT obscure!

So, once again I’ll be grateful just to break even on PPC & would love to know if any other affiliate marketers makes a profit from Google Adwords/Yahoo Search Marketing?!

We have a LOT of affiliates making good money using nothing but PPC.

You need to look at your numbers...

If your commission target is £12 and you are paying £1 per click, then you need a 9% conversion rate to profit. That is just too high a target for any traffic source (especially for a campaign that requires a card payment), and that is where your problem is.

Take a look at some of our offers that pay £15-£25, find the converting long-tail keywords and go from there.

I am always happy to help with your PPC strategy if you drop me a line...

**Mr Pointy** · 16-09-09

Ok, so I need to find a product which pays a high amount of commission first, with a reasonable CPC for the long tail keywords & then create a PPC campaign around it.

I might try something on the "broadband for small businesses" domain name I own, but have never got round to building. That should offer payments of £20, so if the CPC is reasonable, PPC might work on this! :tup

Conversion rate measurements are something I've always had trouble setting up/getting to grips with, but it is essential, so must read more.

Cheers

**Dave@Profitistic** · 16-09-09

Originally Posted by Mr Pointy

Ok, so I need to find a product which pays a high amount of commission first, with a reasonable CPC for the long tail keywords & then create a PPC campaign around it.

I might try something on the "broadband for small businesses" domain name I own, but have never got round to building. That should offer payments of £20, so if the CPC is reasonable, PPC might work on this! :tup

Conversion rate measurements are something I've always had trouble setting up/getting to grips with, but it is essential, so must read more.

Cheers

Well, let me give you a starter...

We have some health/beauty campaigns that pay upto £22 (for a free trial - user just pays postage) and where clicks are reasonably priced.

Happy to guide you through working with us and getting your campaigns right.

Add me on MSN (dbird@webtistic.co.uk) if you prefer.

Hope that helps (and apologies for the self-promotion!).