Hello all,

Over the past months I have been running an Adwords campaign related to travel products.

The budget was set at £100 a day and the CTR was between 9-12%, at some point I lowered the budget to £30 a day and I found out that the CTR jumped up to 14-18%!

Does anyone has had the same experience?

And in terms of CTR boosting, wouldnt it then be a good idea to cut the campaign up in smaller campaigns with a lower budget enabling a higher CTR?

Looking forward to your views.

Thanks