ROI for PPC

[thriftyspider]

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I spend a fair amount on ppc but have no real measure on the resulting profits I should be expecting. So, just wondered what everyone else feels is a reasonable return and if extra investment = similar ROI (although I very much doubt it).

[ZacZheng]

What ROI are you achieving?

After much work, I've just managed to go from negative ROI to circa 20%. This is measly compared to the 100% ROI most people talk about. However, there are more optimisation work that can be done on this campaign, which will surely increase the profitability.

With PPC, I am aiming for the mid to long tail, and spending increasing amount of time compiling ROI reports. Just out of interest, How are you doing these?

[thriftyspider]

I am getting about 100% roi at the moment
so not too bad. However, I don't get much in the way of organic sales

What ROI are you achieving?

After much work, I've just managed to go from negative ROI to circa 20%. This is measly compared to the 100% ROI most people talk about. However, there are more optimisation work that can be done on this campaign, which will surely increase the profitability.

With PPC, I am aiming for the mid to long tail, and spending increasing amount of time compiling ROI reports. Just out of interest, How are you doing these?

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[sweetfranky]

I've been using it for the past few years and I do pretty well for my clients. I don't think I would do well if I was having to sell a product that cost 24.99 and under though.