adwords adverts to same page

[Bod]

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Within the same Campaign can you have different keywords going to the same landing page, or not. ( Two Campaigns in one)

I did hear something about different campaigns your not aloud this but it might be wrong, not sure

[ChrisM]

Hi Bod

Not sure if i'm misuderstanding you, but in one ad group you can put as many keywords as you like to point to the destination url on the ad.

What you can't do is have two identical keywords in different campaigns triggering two different ads - i.e. two of your ads appearing on the same results page. I think Google will display whichever ad is ranked higher (max cpc x CTR)

Hope this helps.

[Bod]

Im looking at Different Keywords, so I have a campaign within a campaign as it seems can that have different keywords going to the same landing page on my website

[ChrisM]

Still not sure I'm with you Bod - maybe if I explain how I do things it might help? Note - i'm not saying this is the best way to do things but it works for me

The way i do it is to have a campaigns by Network, (eg Affiliate Future, Tradedoubler etc) then have Ad Groups for each programme on the network i promote. I then add keywords to each ad group. For example, a programme called MyMobiles on TD would mean i create an Ad Group called MyMobiles in my Tradedoubler campaign, then add keywords such as 'Orange Contract Mobile' and 'o2 Contract Mobile' to that ad group. each keyword may or may not land on the same page. I might have up to 1000 or more keywords per group, and normally a large number of those will have the same landing page.

Is that any clearer?

[Bod]

So i think the answer or my question is yes

Have done one and will see if google stop it as a test to confirm.

Thanks Chris