My first adwords ad in 24hrs, have recieved bad results - need professional advice

[rammy786]

Hi

Q1. My ads have been running for 24hrs now, I have only had 2 clicks one which
I clicked myself and the other is a Content network click (what is that?).
is this a good result in 24hrs?

Q1.b when someone clicks my ads will the results show up instantly on my Google account?

Q2. I created two ad Ad Variations for split testing purposes ad1 got 2 clicks (as above)
with 44.2% serving and the other created no clicks with 55.8% which should
I delete?

Q2b How many days should I give for the Ad Variations to show good results.

Q3. I have set my daily budget at £3 and CPC at £0.30. I have only advertised
in UK becuase I wasn't sure where to adveristed should I expand to other countries as
it is a holiday to egypt site I am promoting? and should I increase my CPC? the 2 clicks
are not good enough.

Q4. when I use the google traffic estimator it reads "Not enough data to give estimates"
what does this mean? in the "keyword" tab next to my keywords the Avg. CPC, Cost and
Avg. Pos are empty why is this?

Q5. My ad is appearing at the top of google in the yellow box at £0.30
is this a good thing?

S.

[Adeel]

you have asked so many questions but didnt mention which keywords are you bidding on? it would be useful to anlyse the strength and popularity of your keywords.

secondly its too early to analyse results based on £3 daily budget and just after 24 hours. (if you are bidding on one keyword only )

Ciao.

[steliosp]

I suggest you give it some time! Maybe one or two days and then post again 24 hours is very early for a new account! If you dont want to overspend just lower your budget! Post again with the new stats and some things will be clear.

On your next post also give some examples of the keywords its easier!

regarding the first few questions i suggest you look at: Google AdWords Help Center

Cheers

[HarveyC]

1. No, that's not a good result. How could no clicks be a good result?...

1b. "Clicks & impressions in the last 3 hours may not be recorded"

2. Don't make any decisions like that after 3 clicks!!

3. If you're promoting Egypt holidays, in pounds, presumably from UK airports, you'll be wasting your money advertising to anywhere else.

4. It means you're likely to get sod all clicks.

5. Since there isn't yet any ad quality data (i.e. clickthru rates) for google to judge your ads on, this probably means you're bidding too much.

Bidding for top position isn't always a good thing. Sure, if you're paying a reasonable CPC, and it's because your ad has a high CTR, then good for you. But positions 3-5 tend to convert higher, as there are less curiosity clicks.

So you've got a fairly high CPC, high position and no clicks. This should tell you that you're bidding on a keyword that gets no searches!

[tbp]

Q1. My ads have been running for 24hrs now, I have only had 2 clicks one which
I clicked myself and the other is a Content network click (what is that?).
is this a good result in 24hrs?

No, not really! However, what constitutes a good result various between different campaigns. Some people want thousands of clicks, just to get people to their site and having a look around. Others would be happy with 20 clicks a day, with those clicks generating 20 sales. Its all relative really, and whats a great result for one person is awful for another.

However, it would be generally accepted that 2 clicks a day isn't good. Again though it depends on your market. If your keywords get searched on 5 times a day, then 2 clicks isn't bad.

The content network is ad's showing on other peoples websites through Adsense, rather than just on googles search results. Some people find content network results work really well for them, I`ve always found them to be awful, you get a lot more browsers rather than people wanting to buy.

Q1.b when someone clicks my ads will the results show up instantly on my Google account?

No, there is a reporting delay of around 30 minutes to a couple of hours.

Q2. I created two ad Ad Variations for split testing purposes ad1 got 2 clicks (as above) with 44.2% serving and the other created no clicks with 55.8% which should
I delete?

Neither, 2 clicks is nowhere near enough to draw any kind of conclusion about which ad is the best. You need to let the ad's run for a couple of days before you decide which is performing the best.

Also, bear in mind that the CTR isn't the be all and end all. If one gets a click through rate of 80%, but only 5% of those clicks convert to sales, then an ad with a click through rate of 20% but with a 90% conversion would be a better ad. Eg based on 100 clicks

CTR 80% = 80 people - 5% convert to sales = 4 sales
CTR 20% = 20 people - 90% convert to sales = 18 sales

So although an 80% CTR seems fantastic, the ad with a click through rate of %20 in the example above would earn you a lot more money.

Generally, you find that ad's with a high CTR means your getting a lot of browsers, people who look but don't buy. This is fine if you just want to increase your sites exposure, but not good if you want to profit from your ad's.

Q2b How many days should I give for the Ad Variations to show good results.

Again, it all depends on your campaign. If you getting 20 clicks a day, then you would wait at least a week or longer before you decide which ad performs the best.

If your getting 100's of clicks a day, then you would only need to allow a couple of days to find which one performs the best.

Q3. I have set my daily budget at £3 and CPC at £0.30. I have only advertised
in UK becuase I wasn't sure where to adveristed should I expand to other countries as
it is a holiday to egypt site I am promoting? and should I increase my CPC? the 2 clicks
are not good enough.

This is why you are hardly getting any clicks!

A CPC of 30p with a daily budget of £3, means at the highest price per keyword you can get a maximum of 10 clicks per day, spread out over the whole day. As a result, your ad will hardly ever get shown.

You need to set a much higher budget, or your ad's just won't get shown. For a cpc of 30p, I would set a minimum budget of £50 which would give you 166 clicks, but even this isn't many spread out over a whole day, giving you 7 (166 / 24) possible clicks an hour.

You need to be a lot more daring with your budget, as long as you watch it carefully, you can still run the campaign without losing money.

One good tactic is to run a relatively low budget during the day, then up it in the evening. During the evening a lot of competitors budgets will be used up so their ad's won't show, so you can get better results in the ad rankings with a lower CPC, and if you up your budget you can make sure your ad is shown as much as possible.

Q4. when I use the google traffic estimator it reads "Not enough data to give estimates"
what does this mean? in the "keyword" tab next to my keywords the Avg. CPC, Cost and
Avg. Pos are empty why is this?

This means that your keyword is searched on so infrequently that google cannot estimate the number of clicks or any other data. It shows that your keyword is only being searched on a couple of times a day, if at all. May be better to look at other keywords.

Q5. My ad is appearing at the top of google in the yellow box at £0.30
is this a good thing?

Depends on your campaign again, some campaigns the top box works really well, other campaigns 4 - 6 in the ad results are the best slots.

Google Adwords is very difficult to get to grips with. Only about 40% can actually be learnt from a book or web tutorials, the other 60% is intution and you can only learn by practice and getting a feel for the results.

A lot of times logic doesn't apply, and again intution works best. I took over a campaign that had all the ad's shown with a massive CPC, so every ad was shown as position 1 or the top box. However, in terms of return on investment, it was appalling. I dropped the CPC's by 50%, moved down to posisitions 4 - 6 in the results, the CTR dropped and the number of click dropped, but the number of sales rose dramatically. You find that everyone clicks on ad's in the top spot, but just for a look, not many want to buy. If people bother to read through the ad's and click on one at position 6 they are specifically looking for what you sell, and are much more likely to buy.

Every market is different, and a tactic that works really well for one market, can fail miserably in a different market. This is why you can't learnt it, you have to find out what works best through trial and error for your particular market, and find the best ad headlines, copy, CPC and CTR rates.

Unfortunately, you do usually lose a bit of money when your starting out, but stick at it and once you find what works its possible to make huge amounts of profit!

[mistrymit]

who did u get to design your site as am interested as i have 3 travel domains that am looking to develop.

regards
mitesh

[rammy786]

Thank you all for your speedy response, below are my comments:

Adeel and others: Below is the list of my keywords, I have done alot of reading on other forums and people have said to be specific so only target 5 star hotels in sharm el sheikh and created a list of keywords which contained 5 and star:

I used Google and other tools to created keywords, some of these keywords
I changed around to make something unique - is this a good idea? there hasn't been
alot of keywords which had the words "5" or "star" in them but words like sharm el sheikh hotels and specific named hotels in sharm eg radison sas sharm, I removed these as they were too general and might create curiousity clicks.


My landing page: Five Star Hotel In Sharm El Sheikh | 5 Star Naama Bay Hotel Egypt

mitesh: I built this site myself in a preiod of 12 months whilst retaining a full-time
job :-) after an inspired honeymoon in Egypt.

HarveyC and others: I am promoting the hotel section (without flights) of the site so anyone in the world can book from this section, should I advertise elsewhere? The affiliate site displays there currency in pounds sterling (£)

tbp: do you mean I should manually increase the budget in the evening? so if I have a totally budget of £50 increase it by £100 in the evening?


Ad Variations 1:

5* Hotels Sharm El Sheikh
Exclusive Sharm El Sheikh
5 Star Hotels. Check Availability.
Budget Car Hire Egypt | Holiday in Egypt, Naama Bay Hotel Egypt

Ad Variations 2:

5* Hotels Sharm El Sheikh
Exclusive Sharm El Sheikh
5 Star Hotels. Check Availability.
Budget Car Hire Egypt | Holiday in Egypt, Naama Bay Hotel Egypt




5 el hotel in sharm sheikh
5 star hotels in sharm el sheik
sharm el sheikh five star hotels
"5 luxury hotels in sharm el sheikh"
"5 sharm el sheikh hotels"
"5 star hotel in sharm el sheikh"
"5 star hotel sharm"
"5 star hotel sharm el sheikh"
"5 star hotels in sharm el sheikh"
"5 star hotels sharm"
"5 star hotels sharm el sheikh"
"5 star sharm"
"5 star sharm el sheikh"
"cheap 5 hotels in sharm el sheikh"
"cheap 5 star hotels in sharm el sheikh"
"cheap 5 star hotels sharm el sheikh"
"cheapest 5 hotels in sharm el sheikh"
"five star hotels sharm el sheikh"
"hotels 5 sharm el sheikh"
"luxury 5 star hotel sharm el sheikh"
"luxury 5 star sharm el sheikh"
"sharm el sheikh 5 star hotels"
"sharm el sheikh five star hotels"
[5 accomodation in sharm el sheikh]
[5 sharm el sheikh hotels]
[5 star hotel in sharm el sheikh]
[5 star hotel sharm]
[5 star hotel sharm el sheikh]
[5 star hotels in sharm el sheik]
[5 star hotels in sharm el sheikh]
[5 star hotels sharm]
[5 star hotels sharm el sheikh]
[5 star sharm]
[5 star sharm el sheikh]
[cheap 5 hotels in sharm el sheikh]
[cheap 5 star hotels in sharm el sheikh]
[cheap 5 star hotels sharm el sheikh]
[cheapest 5 hotels in sharm el sheikh]
[hotels 5 sharm el sheikh]
[luxury 5 star hotel sharm el sheikh]
[luxury 5 star hotels sharm el sheikh]
[luxury 5 star sharm el sheikh]
[sharm el sheikh 5 star hotels]
[sharm el sheikh five star hotels]

[tbp]

tbp: do you mean I should manually increase the budget in the evening? so if I have a totally budget of £50 increase it by £100 in the evening?

Yes, it can be a good tactic, although you`ll have to test it for your market.

Think of your budget as a throttle that determines how often your ads are displayed.

In the evening a lot of competitors daily budgets are reaching their limits, knocking their ads out, so you can get higher positions with lower CPC fees than during the day. In some markets it works well throttling your budget back during the day, and then increasing it in the eveing to get your ad's shown the maximum number of times whilst enjoying lower CPC's.

[SMITA15]

Most of the views on the budgeting & bidding tactics are great suggestions. However, my suggestion to you would be to 'Test, Test, Test & Analyze your keywords, keyword combinations, the Ad copy, the offers and your landing page' for the first few days, as you have recently started. I belive you agree to this: 'At the end of day, what makes you happy is a conversion as against a click'

Further, do not tend to overspend as Top positions are not only goverened by your CPC but are also determined by factors like the relevancy of your Keyword, the Ad copy & consistency through the Landing page. Also, see if you can guide your potential customers to your landing page, by making an 'Action Statement' in your ad copy itself, for instance: Book Now, Hurry up or some Freebies or discounts, you can offer. You bet, it always works.

Test & keep optimizing your Ad copy, your Landing pages as well as your offer besides just tweaking your keywords. I belive by now, you definitely know your target market, your customer demographics & their search behavior. You may also want to try out Geo-targeting but I wouldnt recommend setting high CPCs or going in for Contextual advertising, so early. Closely, analyse everything & then make the next move........


All the Best!

[mistrymit]

do you think you could design something for my domains

[BRL-Becks]

I agree with steliosp, give it some time. Don't alter your ads until you have had a reasonable amount of clicks...50 or more.

Also, read the book The ultimate guide to Google adwords by Perry Marshall. There are some useful bits in here (but you do have to pick them out from the waffle!!).

[SIMONR85]

Can anyone reccomend any PPC websites for newbies

[cyates]

I recommend all newbies read this thoroughly

AdWords Learning Center

dont waste money on an ebook wihen this is FREE

[mscsrrr.com]

I did Google adword advertising about 2 yrs ago and after a few months, I had to stop.

From that experience, my understanding is that Pay per click ads works BUT not for every product or service.

Most importantly, it can be used to test a new product before launching a major ad campaign.

For example, if you created a new software to solve a particular problem and that software is not yet in stores and not being sold elsewhere, then it would be a great candidate for Pay per click advertising success.

I believe that Pay per click may be effective for only products and services that have very few suppliers so that the demand would be greater than the supply and so the click through, ROI and net profit would be high.

I don't think Pay per click works for products which have more suppliers than demand because that would only create a very low click through, net profit (if any) and terrible ROI
mscsrrr.com