If you want to reach people than Adwords is a must.
MSN and Yahoo are fine but they just don't bring in the volume that adwords does.
Making money has nothing to do with G, Y or M on thier own, it's how you use them. Spend too much and you'll lose out. Simple as that.
I find that MSN and Yahoo translate to better sales per click but Google provides the volume, and that has it's own value.
What would you rather sell: 1 item at £1 profit or 10 items at £0.50 profit?
That would kind of sum it up for me.
But there are other opinions ...
** Finally, Welcome to the Forum - Love the name! Made me smile **
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