Well done to Google for being allowed to exclude categories of sites from the content network.

I am blocking most of the categories provided for most ads.

Which ones do you think are most likely to attract demographics who are unlikely to be able to buy online and are therefore less desirable?

For example, I personally have stopped ads showing for 'Death & Tragedy' as people are less likely to be in the mindset to book car hire. I have done the same for 'Juvenile, gross & bizarre content' as they are more likely to be children. Are these fair assumptions?

Here are the exclusions possible:

- Conflict & tragedy -
Crime, police & emergency
Death & tragedy
Military & international conflict

- Edgy content -
Juvenile, gross & bizarre content
Profanity & rough language
Sexually suggestive content

- Network types -
Error pages
Parked domains

- User-generated content -
Forums
Image-sharing pages
Social networks
Video-sharing pages