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Thread: Poor Quality Score?

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    I'm fairly new to adwords but thought my page looked ok and the keywords are quite frequent on the landing page Lewis Hamilton - Formula1 spy But google still gives me a Poor quality score ! any ideas what I'm doing wrong ?
    TIA
    Kev

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    My guess would be that Google thinks there is just not enough content on that page - in their opinion a list of product titles, a product image and nothing else is not a good page quality wise.
    Never argue with idiots. They just drag you down to their level and then beat you with their experience.

    If ignorance is bliss then some of the people I know must be orgasmic.

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    Quote Originally Posted by drivetowin View Post
    My guess would be that Google thinks there is just not enough content on that page - in their opinion a list of product titles, a product image and nothing else is not a good page quality wise.
    Would it be better to link to a specific product rather than a category page?

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    I link to product pages on affilistore from Adwords and get a "Great" QS, so it might work..

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    For good quality score you need loads of unique content on your website. You also need to make sure that the keywords on your adwords campaign are tightly related to the keywords on your landing page

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    Quote Originally Posted by kungfumobiles View Post
    This was something I was going to ask on this forum after recent events, what are peoples experiences with AffiliStore 2 and Adwords Quality Score? I haven't used Adwords on my AffiliStore 2 sites but I had mixed results with previous versions when pointing to category pages. Minimum bids tended to be between 10p-50p, not like the old 1p-2p hayday a couple of years ago.
    Well to confirm what I said above, I get great qs and minimum bids of 2 and 3p using version 2. I only point straight to the product pages as I'm only dipping my feet in the water with AdWords on this and doing it quiet specific and long tail which means that the ads and keywords i'm using are going to match quite well and also help with the qs if you get my meaning.

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    tbp
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    I also agree with whats been said above, Google doesn't like just a list of products on a landing page.

    You can either add a big block of original text to the bottom of the page about lewis hamilton giving details about his background, career, latest results etc then that would be better.

    Alternatively, you could create a number of different adverts each pointing to a specific product, although you would need a bit more text in the product description. This method would be the best one, as you're more likely to get more conversions as you're taking visitors straight to the product they are interested in, rather than making them find their product from the list and click on it. Although it seems like making the visitor select their product from the list is quick and simple for them, most people are incredibly lazy, and if you spoon feed them by taking them to an exact product more people will buy.

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    Glad I've given you some good news! I'm doing it on a very small scale at the moment and it isn't time consuming to check the ad's are pointing to the correct pages at the moment, but I've not actually spent much time on this site as of yet and I'm not sure if it would scale up to bigger plans.

    About the 301 redirect yeah I noticed that with some organic listings after I updated the feed the first time, but I didn't realise straight away. Guess its not the most disasterous thing in the world.

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    I noticed your note in another topic about the merchant product ID's so I've done that today. But you're right about having no control over what is in the feeds, and I don't have enough time to double check every product in a feed to make sure it matches with the previous file!

    Anyway this is probably going too off-topic now, as good a conversation as it was!

    I've started up a new affilistore shop this past week after my first experiences, and once I've had the chance to format it all correctly (it'll be the first time actually using more than one feed), I'll be doing a bit of PPC and I'll see if the results are worth reporting.

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    Quote Originally Posted by Scorpioncart View Post
    I'm fairly new to adwords but thought my page looked ok and the keywords are quite frequent on the landing page Lewis Hamilton - Formula1 spy But google still gives me a Poor quality score ! any ideas what I'm doing wrong ?
    TIA
    Kev
    Just checked this campaign again and its showing as OK!!
    I have another 3 campaigns running with this site and all started off as poor but are all now OK, with my limited experience of google it's usually the other way round, start off as OK then go to Poor! is this normal or is it because it's an affiliate site?



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