Can you put this dynamic keyword tag {keyword: xyz} in the landing page?

[internet-laptop]

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Hi,

In google and yahoo ppc, there have a feature where you can add dynamic keywords in our ads using the following tag {keyword: xyz}.

I want to know, how can I do the same in my landing page? Is it possible? Is there any standard script where I can use?

Thanks

[jonsp]

Hi,

In google and yahoo ppc, there have a feature where you can add dynamic keywords in our ads using the following tag {keyword: xyz}.

I want to know, how can I do the same in my landing page? Is it possible? Is there any standard script where I can use?

Thanks

Don't know about Yahoo but in Google you can stick the keyword in your destination url, eg http://you.com/page.asp?k={keyword}

You could then echo the keyword on your landing page, eg in asp
<%if request.querystring("k") <> "" then%>
<h1><%=request.querystring("k")</h1> %>
<%else%>
<h1>default heading</h1>
<%end if%>

[morleymouse]

and in php

<?php echo $_GET["k"]; ?>

[Darren M]

You just need to pass the keyword to your landing page. Your landing page then reads the keyword and replaces some dummy text on the landing page.

Add this string to the end of your destination URL ?keyword={keyword}

Read the incoming keyword. Example using ASP...

 myKeyword = Request.Querystring("keyword")

Replace the keyword on the page.

HTMLPage = Replace(HTMLPage,"xxxx",myKeyword)

If the keyword is gadgets...
<title>The xxxx page</title> becomes <title>The gadgets page</title>

[hrbs]

Hi
Thanks for raising this topic.

My php skills are non existent so, expanding on Dan's code, how can I set the dynamic keyword(s) in the title and h1 tags?

Jonsp gives the asp code for h1 as:
<%if request.querystring("k") <> "" then%>
<h1><%=request.querystring("k")</h1> %>
<%else%>
<h1>default heading</h1>
<%end if%>

what is the equivalent php?
How would I adapt it for a key phrase? eg paye registration

Thanks

Keith
Fixed Fee Accountants and Tax, VAT, Payroll Specialists providing proactive, professional service to small businesses - HRBSaccountants.com

[Shane]

for php we use :

<?php echo str_replace('-', ' ', $_GET['kw'])?>

i.e on the page in the code we'd put it in a sentance such as

 the cheapest <?php echo str_replace('-', ' ', $_GET['kw'])?> you'll find

And the link to the page should be like this :

....yoursite.co.uk/index.php?kw=keywordhere

if you wish to have the keyword in the meta title and description then use these too in the head area:

<meta name="description" content="<?php echo str_replace('-', ' ', $_GET['kw'])?>.">
<meta name="keywords" content="<?php echo str_replace('-', ' ', $_GET['kw'])?>

with other keywords/description it would look like this on the code side :

<meta name="description" content="Get the best <?php echo str_replace('-', ' ', $_GET['kw'])?>.here">
<meta name="keywords" content="red widget, green widget, <?php echo str_replace('-', ' ', $_GET['kw'])?>.here guaranteed">

and anything after the "kw=" in the url will be injected into the page just where you'd like it in the page text, keywords and description

[morleymouse]

jsut a quick explanation of why shanes got a 'str_replace' in the php, its to take int oaccount key phrases rather than words.

So if you had two words you could link to shanes page index.php?kw=hello-motto

Then on the page it would be printed 'hello motto' as the replace changes the - to a space.

[internet-laptop]

Wow! superb response. I already bookmarked this thread. Thanks for the advice. Greatly appreciated, is really saving me a lot of work