"Previous Query" Feature Coming in Soon

[getvisible]

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Has anyone read the probability that google will select which adverts are relevant based not only on the current search term, but the history of searches they deem that individual to have made?

Check it out at "Previous Query" Refinement Coming To Hit Google Results

I've blogged about it too - but I'm sure we'll have more relevant and immediate responses here!

[Shane]

yup have seen it from time to time on some searches too

if searching along a theme of related searches then switching to seomthing totally different very occasionally you get the odd ad show that relates more to your previous queries than your present one