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Thread: Reporting on User Language in Adwords

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    At the campaign level you get the chance to enable Adwords for people who have their Google settings set to other languages, but are still searching in English.

    Eg a UK user might use Google.fr as their homepage (having just moved) or just be French and like Google in French. However they still search for "cheap widget" triggering your keyword. (Ie not searching for "le cheeepe weegiite" or whatever the French equivalent is.)

    I remember hearing from our Google rep out here that this can lead to a big increase in searches etc, so it might be worth giving it a go... We've tried it on a pretty damn big campaign here, and it *seems* to be having a good effect, however...
    1. Does anyone else do this? (Still geo-targeted to your preferred area)
    2. Does anyone know a way to report on this in Adwords - I can't find anything, all of Google's documentations say you should look at Google analytics to see the language and the referrer.

    Cheers,

    Gav
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    OK. seeing as no-one else seems to have answered this, we found a solution to the problem...

    1. Copy the campaign in Google Adwords editor
    2. Create a mirror campaign with all languages except the one in campaign one. (Or as many as you want to track individually.)

    And Robert is the brother of your mother.
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    Quote Originally Posted by Gavinio View Post

    And Robert is the brother of your mother.
    Oh right...:tup :tup :tup
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    Just chat with Google (Andrew M) and there are no reports for languages. He gave me two alternative solutions:

    1: Set separate campaigns (which frankly, is kind of a pain)
    2: Google Analytics (problem is: GA takes the system language and not Google's language)

    So this sucks. End of story.



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