PPC (Adwords) and Amazon

[SimonW]

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Just created an Amazon Ashop for a new site, which is targeted at a specific three keyword search (which gets allegedly - 450,000 queries a month in the UK and no Adword competitors). I'm thinking (based on the results of some searches and other research) that this is just a glitch in Google's database, but if you don't try you'll never know....

I will do more organic SEO on the site when next away from my day job (next Monday).

But I thought I'd run a PPC campaign on it till I do, just to see if that has a positive ROI, and to get some fresh data on the search term in question.

I've seen a couple of folks have done similar experiments with PPC and Ashop before, all lost money, anyone have a positive ROI doing this? Care to discuss it?

The search term and site only have a very short life span, as some of the products will be obsolete in a few months (the domains for the replacement product are all bought up by the brand owners and a zillion people who did the same research I did, but did it earlier) - so too much organic SEO for this term would be pointless anyway.

I guess that I keep finding others who've had all my ideas before me means I'm at least thinking the right way (at least on my good days).

[darrenb]

I have tried a few astores with mixed results, some do fairly well others don't give a ROI. I have found if you go down a product specific route (even as far as product model number) though the number of searches are far reduced along with the number of potential sales but you will get a better CTR and conversion as by that time the consumer is often in the mindset of buying that particular model. Also there is less competition in terms of adwords.