Keywords in URL for tracking

[sboxster]

I've wondered if anyone that uses a lot of PPC has ever bothered to track each keyword individually to the sale to establish which kws are making the money.

I've got the ability to do this but as I run over 20,000 kws over 5 engines it is a big job, so I would be interested to know if anyone has done it and seen a definite financial return from the effort.

All my PPC campaigns are profitable anyway and my logic is that unless I get some "I did this and it saved me £x amount" replies then I won't bother.

BTW - I don't need opinions thanks, just some experience based facts.

[NaturalInstinct]

Originally posted by sboxster BTW - I don't need opinions thanks

no offence sboxster but with an attitude like this I don't think many will be inclined to help.

[adigaskell]

Although it is strictly speaking affiliate software you can track adverts quite effectively as well: http://www.partnersmanager.com/ and it is very cheap per month (oh and uses the same interface as CJ so should be familiar).

[DeCal]

I run all my PPC stuff through HyperTracker,

A sample of the url would be:

http://www.domain.com?a=username&b=c...e:0.10/keyword

or

http://www.domain.com?a=username&b=c...name&c=keyword

The first example will show the cost per click in the reports HyperTracker can generate and the second example just shows the keyword.